Camerapixo Press Independent Visual Journalism Association - IVJA
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COVER PHOTO Frédéric Ducos
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5 ways to get more customers using QR codes

QR codes are no longer just a tech trend — they’ve become one of the simplest marketing tools for small business owners. They work anywhere, they cost nothing to print, and they connect people with your services instantly. If you already use a digital business card, a QR code is the fastest way to turn real-world attention into real customers. Here are five effective ways to use them:

1. Put your QR code on every printed material

Flyers, business cards, digital business cards, door hangers, brochures, postcards — they are far more effective when people can scan instead of type. One scan gives them your phone number, website, reviews, services, and photos. No typing = no lost leads.

2. Add a QR code to your vehicle

Your car or truck is a moving advertisement. A clear QR code placed on the door, back window, or even the tailgate lets people scan while walking by or sitting in traffic. They don’t need to memorize your number — they save your contact instantly.

3. Display it at job sites

If you offer services like home repairs, cleaning, landscaping, moving, or maintenance, place a sign with a QR code where people can see it. Neighbors love what they see — they scan and contact you. It turns every job into free advertising.

4. Use it on social media

You can share your QR code in Facebook groups, Instagram stories, Messenger, WhatsApp, or community pages. It removes friction. Instead of asking people to “visit your website,” you give them a one-tap shortcut to your digital business card.

5. Add it to your invoices, emails, and quotes

When you send a message or a PDF to a client, include a QR code. Existing customers can save your contact, share it with friends, or leave a review. New customers can contact you without searching for your number again.

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